Jade Is Having a Global Moment, and It Has Been for a While
Jade has arrived.
Not quietly, not tentatively. In February 2022, Harper's Bazaar published a piece asking how jade jewelry became a symbol of hope — tracing how a stone once dismissed by younger Asian-Americans as "something your grandmother wore" had transformed into a deliberate act of cultural pride and identity. The timing was not incidental. The AAPI community was reclaiming jade in the open, visibly, on purpose.
But the story did not stay within one community. Across Hollywood, jade has been making its own red carpet and street style statement for years. Emilia Clarke has worn it with the ease of someone who understands restraint. Jessica Chastain brought it to the Oscars. Amy Adams chose it for pure glamour. Katie Holmes, Uma Thurman, Karlie Kloss — each found something in jade that diamonds and gold alone could not give them: a quality that is at once ancient and immediate, serene and striking.
And then there is Rihanna, who in 2021 captioned an Instagram post simply "jade in da shade" — layering multiple jade pieces into a full look that felt entirely her own. In 2019, she wore amethyst and jade jewels by Sue Gragg to a private family occasion, not a press event. That is the kind of choice that means something.
What Harper's Bazaar captured in words, these women have been demonstrating in practice: jade is not a trend. It is a reawakening.
At TATHATĀ, we have watched this moment build — not as observers, but as people who have spent three decades inside it. Our brand has sourced natural, untreated Grade-A Burmese jadeite from Myanmar since before jade became a conversation in Western fashion media. The stone that Rihanna layered casually, that Jessica Chastain wore to one of film's biggest nights, that Harper's Bazaar devoted a feature to — that stone has a supply chain, a grading system, and a quality spectrum that most of the world is only beginning to understand.
As jade enters the mainstream, one thing becomes more important, not less: knowing what you are holding.
Grade-A jadeite means untreated, undyed, unenhanced — the stone as it came from the earth. It is rarer than most people realize, and it is what TATHATĀ has always worked with exclusively. Not because it is the easiest position to hold, but because it is the only honest one.
May is AAPI Heritage Month. It feels like the right moment to say: jade deserves the attention it is getting. It also deserves to be understood — its depth, its sourcing, its meaning.
That is what we are here for.